Advertising Information


Advertising Information

How To Write Kick-Ass, Profit Pulling Adverts For Your Business?


Doesn't that just grab you by the eyeballs and make you stop dead in your tracks? I mean it's a little harsh - grammatically speaking - but holy smokes, it does it have 'stopping power'..

How to SAVE Yourself from Spending too Much Money on Advertising!


How much money have you spent in Advertising, Promotion & Marketing? If you're like most people you've probably spent over $1000 or more. Many individuals and companies have spent $2000 to $50,000 in Advetising within a course of 1 Year.

Why Your Ads Aren't Working


The president of a manufacturing company recently asked me, "Why isn't my advertising working?" Have you ever been asked this question? Have you ever asked it yourself?Like most marketing communications questions there are no simple answers. After all, communication is a high level activity.

The TV Shoot, The Spoiled Brat, And A Painful Lesson


It was two days before our shoot. I was in the office with the client going over the story boards and filling him in on all the details for his latest television campaign.

A $40 Million Dollar Little Known Referral Strategy


Would you like to know how a car wash chain with only 12 locations has cleaned over 33,373,975 cars and has an annual revenue of over $40 Million (that is not a misprint) using little to no paid advertising?Well, sit forward because I'm about to tell you. The company name is "Car Spa" and here's how I discovered their brutally effective referral strategy.

Do You Really Need a Brochure?


Traditional brochures typically tell the story of your company, i.e.

How To Write Really Good Ads


All sales begin with some form of advertising. To build sales, this advertising must be seen or heard by potential buyers, and cause them to react to the advertising in some way.

Is Your Advertising... Sexy?


Ever hear the term 'sexy' advertising? It's not necessarily what you think. Sure, some people's idea of sexy advertising is hot babes in bikinis spraying beer all over each other, but that's overtly sexual and not what we're about to discuss here.

Change, or Reinforce?


Do you know about the distinction - and it's a useful one - between communication that tries to reinforce and communication that tries to get change?If you follow politics you'll already be familiar with this idea: Incumbents send messages that reinforce existing voter behavior, while challengers call for changes.Any thoughtful marketing communication (and political communication is marketing communication) will be strongly influenced by this distinction, which affects not only the content, but also the presentation, and perhaps even the medium.

The Only Bad Advertising Is No Advertising - Or Is It?


Depending on whom you ask, you will get told many "truths" about advertising. The question I have for you today is this - "Is the only bad advertising, no advertising?"Before we begin, it might help us to agree on what advertising is, so here's one definition:"Advertising is the non-personal communication of an individual's paid persuasive information regarding products, and or services via various media.

The Benefits of Specific Advertising


The great Claude Hopkins (Author of Scientific Advertising) once said, "Platitudes and generalities roll off the human understanding like water from a duck. They leave no impression whatever.

5 Newspaper Advertising Myths Revealed


What I'm about to reveal are myths that most people think are 'true.'They seem set in stone yet they are deadly to the advertiser.

Radio and Television Ads: Clever Vs. Annoying


Ever heard or seen a radio or television commercial that you really liked and actually looked forward to hearing or seeing again only to be assaulted by another one so annoying it made you want to heave your radio or television out the window?What makes one commercial so enjoyable while others seem to be so abysmal? It's all in the ability to make the listener or viewer remember the ad in a creative, clever way and I'm about to give you some advice on how to do just that so read on!One of the most successful ways of creating clever ads is to add humor. Unfortunately that's not an easy thing to do as you have probably heard or seen many commercials try and fail.

Seven Ways to Waste Your Money on Yellow Pages Advertising


Each year there is a Yellow Pages arms race where competitors in each category are encouraged to out spend each other. There is only one winner in this arms race, and it is not you! Too many advertisers waste their money on Yellow Pages advertising without first considering their marketing strategy.

The Graphic Problem


Digital printing has revolutionized the sign industry. Current printers can reproduce an image at 1440 dpi (dots per inch) at virtually any size.

More Articles from Advertising Information:
1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25



MORE RESOURCES:

Times Online

Obama's advertising campaign turns nasty
Times Online, UK - 4 hours ago
Barack Obama has begun a hard hitting advertising campaign portraying John McCain, his Republican rival for the Presidency as being out of touch with ...
Video: AP Campaign Minute AssociatedPress
Obama's ads in key states go on the attack Austin American-Statesman
Obama's increased spending Examiner.com
AFP - The Associated Press
all 1,871 news articles


Obama ratchets up negative advertising
Los Angeles Times, CA - 4 hours ago
But they mark a change for the Obama campaign, which until recently concentrated its advertising money on casting the freshman Illinois senator in a ...


New Book from AdGooroo Founder Shares Secrets of Search Advertising
MarketWatch - 12 hours ago
"Mastering Search Advertising conveys a ton of insights that go well beyond well-trodden AdWords knowledge. It puts hard numbers on a lot of things that ...
AdGooroo Adds "Top Ad Copy Report" to SEM Insight(TM) MarketWatch
all 23 news articles


A hopefully terminal delay in enhanced advertising
NetworkWorld.com, MA - 15 hours ago
This cannot be a comfortable time for the venture capitalists who invested in NebuAd, an advertising service that tracks users' Web activities. ...
US Network Operators Deny DPI-based Advertising Tracking Converge Network Digest
Google Privacy Practices Worse Than ISP Snooping, AT&T Charges Wired News
AT&T Wants to Watch You Read Ads New York Times
Zeropaid - TMCnet
all 19 news articles


G Advertising: Think It... Create It... Distribute It...
MarketWatch - 15 hours ago
Without any of these three items an advertising strategy will fail. Normally the most expensive part of the three legs is the distribution, because of its ...


The Money Times

GM seen not buying advertising for 2009 Oscars
Reuters - Aug 18, 2008
The move, which comes amid a sharp downturn in automotive advertising on television, will leave Walt Disney's ABC without one of its biggest advertisers for ...
GM pulls out of Oscar, Emmy advertising DetNews.com
GM Won't Buy Advertising Time For 2009 Oscars Wall Street Journal
GM hits the brakes on Oscar and Emmy ads Reuters UK
guardian.co.uk - AHN
all 60 news articles


LookSmart AdCenter Named "Best Search Engine Ad Platform" by ...
MarketWatch - 13 hours ago
a pay-per-click (PPC) Search Advertising Network and technology solutions provider, was named "Best Search Engine Ad Platform" today by Search Engine ...
The New Look of LookSmart FOXBusiness
LookSmart Unveils Professional Services Business Wire (press release)
Internet trackers getting to know you Business Day
BtoB Magazine
all 31 news articles


eFluxMedia

YouTube's Mobile Ad Test Confirms Infant State Of Mobile ...
Silicon Alley Insider, NY - 23 hours ago
One thing we can learn from YouTube's entry into the mobile advertising business: It's still really, really early in the mobile advertising business. ...
Google Begins Quest for YouTube’s Holy Grail Wired News
Google Begins Testing Ads In Mobile YouTube Videos InformationWeek
Google begins to test mobile YouTube advertising TechSpot
Direct Traffic Media - TECH.BLORGE.com
all 75 news articles


Media General Reports July 2008 Revenues
MarketWatch - 14 hours ago
The 13.8 percent decline was primarily attributable to lower Publishing Division revenues, driven by continued weakness in Classified advertising. ...
Media General says July revenue fell 13.8 percent Forbes
all 14 news articles


Online TV and the Future Opportunites and Challenges of Digital ...
MarketWatch - Aug 19, 2008
As the audience of web video viewers continues to multiply, the prospects for video-related online advertising becomes more legitimate. ...

Advertising - Google News

home | site map
© 2007