Advertising Information


Advertising Information

7 Essential Elements for Profit-Pulling Ads


Advertising will make or break your business. It is crucial to your success that you learn to write great ad copy.

Sex in Advertising: Does it Sell?


We're surrounded by advertisements that desperately compete for our attention. Everywhere we look, we find ourselves inevitably drawn to images of scantily clad attractive men and women that are supposed to somehow inspire us to purchase products they endorse.

The Shrinking Ad Dollar


CPR CPA CTR..

Free Internet Advertising: 6 Proven Ways To Prevent Your Competitors From Stealing Your Customers


It is getting harder daily to generate traffic.And when you succeed in getting new customers, you should do all that is possible to avoid losing them to your competitors.

Advertising Costs Getting Too High?


Everyone knows that advertising is essential to growing a business. One problem that small business owners have always faced is the high cost of marketing.

The SKINNY on Newspaper Advertising


The SKINNY on NewspapersUsing the paper is considered gospel by many people in business. Use it wisely and it can be a good tool.

50 Surefire Business Card Tips


Business cards are one of the most powerful and inexpensive marketing tools you can use. Here are 50 surefire tips to make the most out of your business cards:Your business card must communicate more than just your contact information.

10 Ways to Advertise Your Business For Free!


At some point many small business owners are left with no or a small amount of capital to promote their business. But many entrepreneurs utilize these free or low budget yet effective tactics to promote their business online and offline.

Adding Art to Business Spaces


Larger companies have learned that collecting art adds something special to its overall corporate image. An art collection may include art on display in waiting, or general areas.

How To Create A Better Brochure


Having a quality brochure makes a positive impression on a potential customer. It gives the appearance that you're serious about your business.

Turn Your Ad Copy into a Goldmine!


Today, more than ever, it is crucial that your ad copy explodes the reader's curiosity. Are you interested in simple yet powerful ways to improve your ad copy so your readers will rush to action? Invoking a reader's call to action can be communicated in various effective ways.

Too Much Build-Up: Over-Zealous Ad Copy Can Break The Sale


How many times has this happened to you?A friend recommends a film that just came out: "You've GOT to see this movie! It's SO (funny, scary, suspenseful, etc.).

How to Write Great Headlines


According to experts, just changing the headline of an ad or sales letter has been known to dramatically improve the effectiveness of an ad or sales letter by up to 1700 percent! Yes, headlines are that powerful--and that important!An effective headline will do many things at once. It will attract the readers attention, convey benefits by appealing to the readers self-interest and it will set the stage for what is to come.

How To Write Super-Effective Ads and Sales Letters!


"The more things change, the more they stay the same". That saying couldn't be more true, especially when it comes to writing ads and sales letters.

Hiring an Amateur Could Mean a Potential Lawsuit for Your Business


These days, everyone's looking to save a buck. But if you plan to cut corners by using a fledgling copywriter or marketer, expect to put the money you just saved towards a really good lawyer.

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MORE RESOURCES:

Voice of America

Obama's advertising campaign turns nasty
Times Online, UK - 4 hours ago
Barack Obama has begun a hard hitting advertising campaign portraying John McCain, his Republican rival for the Presidency as being out of touch with ...
Obama’s Ads in Key States Go on Attack New York Times
Obama's ads in key states go on the attack Austin American-Statesman
Obama's increased spending Examiner.com
AFP - The Associated Press
all 1,838 news articles


Obama ratchets up negative advertising
Los Angeles Times, CA - 3 hours ago
But they mark a change for the Obama campaign, which until recently concentrated its advertising money on casting the freshman Illinois senator in a ...


New Book from AdGooroo Founder Shares Secrets of Search Advertising
MarketWatch - 12 hours ago
"Mastering Search Advertising conveys a ton of insights that go well beyond well-trodden AdWords knowledge. It puts hard numbers on a lot of things that ...
AdGooroo Adds "Top Ad Copy Report" to SEM Insight(TM) MarketWatch
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A hopefully terminal delay in enhanced advertising
NetworkWorld.com, MA - 14 hours ago
This cannot be a comfortable time for the venture capitalists who invested in NebuAd, an advertising service that tracks users' Web activities. ...
US Network Operators Deny DPI-based Advertising Tracking Converge Network Digest
Google Privacy Practices Worse Than ISP Snooping, AT&T Charges Wired News
AT&T Wants to Watch You Read Ads New York Times
Zeropaid - TMCnet
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G Advertising: Think It... Create It... Distribute It...
MarketWatch - 14 hours ago
Without any of these three items an advertising strategy will fail. Normally the most expensive part of the three legs is the distribution, because of its ...


Reuters

GM seen not buying advertising for 2009 Oscars
Reuters - Aug 18, 2008
The move, which comes amid a sharp downturn in automotive advertising on television, will leave Walt Disney's ABC without one of its biggest advertisers for ...
GM pulls out of Oscar, Emmy advertising DetNews.com
GM Won't Buy Advertising Time For 2009 Oscars Wall Street Journal
GM hits the brakes on Oscar and Emmy ads Reuters UK
guardian.co.uk - AHN
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LookSmart AdCenter Named "Best Search Engine Ad Platform" by ...
MarketWatch - 13 hours ago
a pay-per-click (PPC) Search Advertising Network and technology solutions provider, was named "Best Search Engine Ad Platform" today by Search Engine ...
The New Look of LookSmart FOXBusiness
LookSmart Unveils Professional Services Business Wire (press release)
Internet trackers getting to know you Business Day
BtoB Magazine
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Bigmouthmedia News

YouTube's Mobile Ad Test Confirms Infant State Of Mobile ...
Silicon Alley Insider, NY - 23 hours ago
One thing we can learn from YouTube's entry into the mobile advertising business: It's still really, really early in the mobile advertising business. ...
Google Begins Quest for YouTube’s Holy Grail Wired News
Google Begins Testing Ads In Mobile YouTube Videos InformationWeek
Google begins to test mobile YouTube advertising TechSpot
Direct Traffic Media - TECH.BLORGE.com
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Media General Reports July 2008 Revenues
MarketWatch - 14 hours ago
The 13.8 percent decline was primarily attributable to lower Publishing Division revenues, driven by continued weakness in Classified advertising. ...
Media General says July revenue fell 13.8 percent Forbes
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Boston Globe

Will Olympian Michael Phelps have staying power as an advertising ...
Indianapolis Star, United States - Aug 18, 2008
The makers of a new sports drink are embarking on their first national advertising campaign, banking on his most recent swimming glories. ...
Will Phelps' golden touch carry over to advertising? Louisville Courier-Journal
Michael Phelps, the major advertising vehicle International Herald Tribune
In ad world, can Phelps strike gold? Salt Lake Tribune
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